While the early life counterculture is still the main evocative and best-remembered image of the cultural ferment of the Nineteen Sixties, the revolution that shook American company in the course of these increase years has long past principally unremarked. during this attention-grabbing and revealing examine, Thomas Frank exhibits how the younger revolutionaries have been joined—and even expected —by such not going allies because the advertisements and the men's garments business.
"[Thomas Frank is] might be the main provocative younger cultural critic of the moment."—Gerald Marzorati, New York instances publication Review
"An fundamental survival consultant for any smooth consumer."—Publishers Weekly, starred review
"Frank makes an ironclad case not just that the advertisements cunningly became the countercultural rhetoric of revolution right into a rallying cry to shop for extra stuff, yet that the method itself truly predated any genuine counterculture to exploit."—Geoff Pevere, Toronto Globe and Mail
"The Conquest of Cool is helping us comprehend why, during the final 3rd of the 20th century, american citizens have more and more burdened gentility with conformity, irony with protest, and a longer heart finger with a populist manifesto. . . . His voice is a thrilling addition to the soporific public discourse of the overdue 20th century."—T. J. Jackson Lears, In those Times
"An worthwhile argument for someone who has ever scoffed at hand-me-down counterculture from the '60s. A lively and exhaustive research of the era's advertising."—Brad Wieners, Wired Magazine
"Tom Frank is . . . not just out of date, he is anti-fashion, with a spot in his middle for that final social fake pas, leftist politics."—Roger Trilling, Details